[Real PP Doc] Is video marketing working? More Patients?

Dr. Julie Wills had been running her dental practice in Shorewood, Wisconsin for over 15 years. Like most private practice owners, she'd built her business the old-fashioned way... through referrals.

But when we first talked about video marketing, she was honest with me.

"I really had no idea what I was getting myself into. I thought, we'll give this a whirl and see what happens. Honestly, I didn't even know if anyone would watch it or if there would be a response at all."

Sound familiar?

WATCH THE VIDEO: Hear from Dr. Julie Wills in her own words.

The Private Practice Doctor's Video Dilemma

Here's what I hear from doctors all the time:

"I'm not a marketer. I'm a doctor."

"Won't a video shoot disrupt my entire day?"

"Will this actually bring in patients, or is it just... marketing fluff?"

I totally get it. 

You didn't go to medical or dental school to become a content creator. You have a practice to run, patients to see, and exactly zero hours in your day for complicated marketing projects.

"It Was Very Smooth, Very Seamless"

One of Julie’s biggest concerns was disruption. 

How long would this take? 

Would it interfere with patient care?

Here's what actually happened.

We scheduled her interview for one hour before her first patient of the day and shot it in about 30 minutes.

That's it. 

Then we hung out to shoot video around the practice. 

No intrusive production. 

No complex setup that shuts down your practice.

"I would have anticipated it would've created interference or disruption, but that was definitely not the case,” said Julie. “T60 made it very smooth, very seamless."

And here's something interesting... Julie didn't prepare at all. 

No script memorization. 

No rehearsed talking points. 

Just an authentic conversation about her practice and her approach to patient care.

Because that's what works.

The Human Connection That Marketing Misses

Julie may have been a video newbie when we started, but it didn’t take long for her to pick up on what video does better than any other marketing tactic.

"What T60 did with the video is really allow marketing to integrate a human connection. For patients or future patients to feel and see the presence of the caring heart and passion you have in what you do."

This is what I mean when I say video isn't about facts and figures... it's about emotion.

Your patients aren't choosing you because of a list of services or credentials on your website. 

They're choosing you because they trust you. 

Because they believe you care about them.

Video shows that in a way nothing else can.

WATCH THE VIDEO: check out Dr. Julie Wells’ “About the Doctor” video to see how she’s building trust before patients book an appointment.

The Bottom Line: Real Patients, Real Results

Of course, the question every private practice doctor wants answered: does it actually work?

Julie's experience speaks for itself.

"The return in the short amount of time that it has been rolling out... patients are walking in the door,” said Julie. “And I'm guessing that is something that over time becomes exponential."

Not vanity metrics. Not "engagement" or "impressions."

Real patients. 

Walking through the door. 

Because they watched a video and felt connected to Julie before they ever called for an appointment.

Why Video Works for Private Practice

Here's what Julie's story demonstrates.

Video positions you as a person, not just a provider. 

Patients see who you are, hear your voice, understand your approach to care. 

That human connection is what separates you from the practice down the street with the same services and similar credentials.

Video doesn't feel like marketing. Because it's not. 

It's clinical communication. Patient education. 

Trust-building. 

When Julie talks about integrating the "caring heart and passion" of her practice, that's not marketing speak... that's authentic connection.

Video works even when you're skeptical. 

Julie had "no idea" if anyone would watch. 

She didn't prepare. 

She wasn't sure what she was getting into. 

And it still worked. 

Because authenticity trumps polish every single time.

The ROI is measurable. 

New patients. That's the metric that matters. 

Not views, not likes... actual people making appointments because they felt connected to your practice through video.

WATCH THE VIDEO: consistent video productions is the key to marketing success. Even some short social media videos go a long way.

"I'm Actually Excited to Do More"

Maybe my favorite part of the interview was the end, when I asked Julie if video was a good investment for her practice.

"Absolutely. This is something I'm actually excited to continue to do more of now that I've got a taste of it."

That's the thing about video done right. 

It's not a one-time marketing project you check off your list. It becomes a tool you actually want to use because you see the results.