Get More Patients in 2026
without spending your day on marketing
No gimmicks. Just a video-first growth system for private practices that is measurable, predictable, and HIPAA-compliant.
20 Years Creating Big Brand Healthcare Videos
WATCH THE VIDEO: our founder and chief storytelling officer, Tony Gnau, shows you exactly how to attract and retain more patients.
Here's What Private Practice Marketing Should Actually Do
You need more patients, revenue growth.
Most agencies talk about "brand awareness."
If marketing doesn't fill your schedule, it's not working.
We built a system that focuses on what matters:
Patients finding you before they need care
Patients trusting you before they book
Your schedule full and predictable
And we measure it. You'll know if it's working... or we'll adjust.
of people look for visual content
before picking a provider
Courtesy: Aha Media Group
The truth?
Most of your future patients already checked you out online.
They Googled your name.
They skimmed your website.
They peeked at your reviews.
And if your online presence felt cold, confusing, or out of date? They moved on.
Well-crafted video changes that.
It makes your practice feel personal. Real. Trustworthy.
It gives patients a glimpse of who you are… before they ever book an appointment.
The CARE Video System
The video-first strategy that’s completely different from marketing you’ve tried in the past.
Connect
It starts with a quick, 30-minute discovery session that helps us build the right video plan… no prep required on your part.
Attract
We plan and shoot videos at your practice that connect with patients, position you as a trusted provider, and encourage your audience to book.
Retain
It’s easier to retain and educate existing patients, so we create videos to keep your patients informed, connected, and loyal.
Engage
We coach your team on where to share the videos. Then, we review the data from those platforms to guide the next round of videos.
Practices using the CARE Video System can expect:
stronger patient loyalty
more appointment requests
fewer repetitive patient questions
Freeing you and your staff to focus on what you do best… patient care.
I mean, does this really work?
Listen to a fellow private practice owner, in her own words.
We've Been Creating Healthcare Videos for 20 Years
You're not our learning curve.
HIPAA-Compliant video. Built Into Every Step.
We know healthcare. We know compliance.
We know how to tell your story without putting your practice at risk.
✓ Signed consent before anyone appears on camera
✓ Patient identity protected (no faces, names, or records without consent)
✓ Secure storage with proper access controls
✓ Final compliance check before publishing
Nothing posts without your approval.
Why should you go with a video-first approach?
HINT: it’s what your patients want.
78% of people prefer learning about a product or service by watching video
83% of people would like to see more videos from brands
Courtesy: Wyzowl’s State of Video Marketing 2025 survey
Video doesn’t just look better. It performs better.
Courtesy: WebFX
Ugh, this sounds like a lot of work.
Heard… but guess what?
It isn’t.
Video shoots are every month, every other month, or quarterly… your choice.
What we handle:
All planning (logistical & creative)
All production (shooting & editing)
Strategy for posting to your website, social, email
All HIPAA compliance protocols
What you do:
Quick strategy calls (10-20 minutes), monthly or as needed to keep you on track
Show up for the video shoot (about 1 hour of your time)
That's it
Watch the video to see how we shoot in a practice without disrupting patient care… and how we stay HIPAA-compliant every step of the way.
Here's How You Stay in Control
You'll see exactly what we're doing:
⏵ Every video concept gets your approval before we shoot
⏵ Every finished video gets your review before it goes live
⏵ Every tactic and video reviewed for effectiveness
How many clicked "book an appointment"
Which videos performed best
Month-by-month trends
Nothing happens without your sign-off. No surprises.
No "trust us, it's working" without proof.
And if something isn't performing? We adjust the strategy together.
Our marketing strategies have been featured by:
Your Strategic Video Content (and why it matters)
Welcome videos that turn clicks into calls.
Doctor profiles that help patients feel like they already know you.
FAQ videos that cut confusion and boost treatment acceptance.
Patient stories (HIPAA-safe!) that build trust faster than any brochure.
Short-form social content that actually gets watched.
All done-for-you.
All HIPAA-compliant.
All built to fit the time you don’t have.
Experience & Quality Matters
No rookies here. You’re hiring pros who’ve been telling big brand healthcare stories for two decades. The following are some private practice examples.
VIDEO: the more patients feel like they know you, the more likely they are to choose you.
VIDEO: social media vertical videos (reels) are a great way build trust and extend your care outside the practice’s walls.
Doctors say…
I don’t like being on camera.
Marketing feels gross.
I’m worried about ROI.
I just don’t get marketing.
I don’t have the time or budget.
If you’ve ever said anything like that, you need to watch this YouTube series.
A No-Stress Marketing Process Built for Busy Doctors
“T60 made the entire process very simple. We had a couple of bullets we wanted to cover, but they handled the rest and brought their own perspective. I know we will use T60 again and again.”
What’s your growth mindset?
If you’re not sure whether marketing is worth the investment for your private practice, use this ROI calculator to find out!
*None of the figures entered below will be stored or shared.
Remember, marketing can help with acquiring new patients and increasing lifetime value, so play with both numbers above.
Want to know how the calculator works? Find out here.
You didn’t go to medical or dental school to become a marketer. That’s our job.
You’ve stayed late, stressed over your online presence, and wondered if the right patients are passing you by.
You shouldn’t have to keep choosing between patient care and practice growth.
You’ve worked too hard to feel invisible.
There’s a better way… one that protects your time, honors your expertise, and finally helps your practice show up the way it deserves.
This is what private practice marketing should be.
- Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health, the healthcare video specialists.
A 3x Emmy Award–winning journalist and 18-time Telly Award winner, Tony has spent more than 20 years helping healthcare organizations use strategic, human-centered video to build trust, simplify complex care topics, and meaningfully connect with patients.
He is the author of the Amazon #1 Bestseller “Lights, Camera, Impact,” and a sought-after speaker at leading industry events including Content Marketing World, MarketingProfs B2B Forum, and HIMSS.