Inputs

Annual Gross Revenue Percent Invested on Marketing 5% — maintain where I am (safe, but no real growth) 8% 10% — I'm focused on growth 12% 15% — I want to accelerate growth, big time Your Annual Marketing Investment

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Patient Lifetime Value (LTV) How many new patients per month would you like to add?

How this works: “What this means…” estimates what your annual budget can typically support using an industry benchmark cost per new patient. “What could this be worth?” uses your goal and LTV to estimate upside if you hit your target.