VIDEO SUCCESS STARTER KIT

Getting the most out of your videos.

Watch the welcome message from T60’s founder and chief storytelling officer, Tony Gnau.

INTRODUCTION: You’ve Got the Videos—Now Let’s Make Them Work

You’ve already taken the most important step—investing in video content to grow your practice. That’s not just marketing. That’s leadership. That’s a decision to stop wasting budget on outdated tactics and start connecting with patients the way they actually consume information.

And now? It’s go time.

This guide is your strategic playbook for putting those videos to work. Whether your goals are to:

  • Bring in new patients who feel like they already know you

  • Keep existing patients engaged and loyal

  • Or grow a specific product or service line

This playbook is built to help you do it—with confidence and clarity. Whether it’s you or someone on your team.

At the core of everything we’ll walk through is the CARE Video System—our proven framework for private practice video success:

  • Connect – With your ideal audience through strategy and story

  • Attract – New patients with trust-building video content

  • Retain – Loyal patients who stay engaged and send referrals

  • Engage – On the right platforms, with ongoing support

This is important—we wrote this guide to help you get the most out of your videos. The more you do of this stuff, the more likely you’ll achieve your patient acquisition and retention goals.

This is a long-game video marketing strategy. You need to produce video consistently (we’ll take care of that), but you also need to post them in the right places consistently over time.

That’s a big key to video success and achieving your goal of attracting and retaining patients.

This playbook is filled with ways for you to get your videos in front of patients and potential patients.

And the best part?

It’s easy.

You or your team can do it with minimal training, which is basically just reading this guide and implementing the strategy.

Also, if you have an in-house marketing pro, or you contract out to a marketing agency, please connect us with them! They’re our people. We speak the same language. When we’re aligned, we can do amazing things for your practice.

So whether you’re a solo provider or running a larger specialty group practice, this guide will help you think like a modern, story-driven brand—and use your video content to grow with purpose.

Let’s get started.

CHAPTER 1: Social Media with Substance

How to use your video reels to boost awareness, stay top of mind, and grow patient loyalty.

As part of your retainer package, we’re creating a good amount of short-form social media reels. These are the vertical videos so popular on the social platforms. What we’re doing for you is building a library of reels you’ll be able to use consistently over time.

These aren’t just cute clips. They’re powerful tools designed to keep your practice visible, human, and trustworthy.

This chapter will show you exactly what to do with them.

This isn’t about “going viral.” It’s about staying present in the feeds of the patients you want to keep and the ones you want to attract.

🎯 The Goal of Social Video

We use social media videos primarily to:

  • Build awareness with new potential patients

  • Retain existing patients by staying top of mind

  • Promote your approachability, not just your expertise

Patients want to feel like they know their doctor. Short, authentic videos shared continually over time help make that happen.

📍Where to Post Your Videos

Your short-form vertical videos (aka reels) should be shared on any/all of the social platforms you participate in:

  • Instagram Reels
    Your best platform for visual storytelling
    Use hashtags and geotags to improve discovery

  • Facebook Reels
    Ideal for staying connected with your patient base
    Older demographic = high retention value

  • YouTube Shorts
    Owned by Google = helps with search visibility
    Good for broader awareness

  • TikTok (optional)
    If your team is comfortable with it and your patients are younger
    Be prepared to post more frequently to see results

👉 Post each reel to all of your platforms to increase reach. Use the same video, just adjust the caption slightly if needed.

📆 How Often to Post

Let’s say you have 18 reels from a 6-month retainer. That’s 1–2 videos per week—more than enough to maintain consistent visibility without overwhelming your team.

And this is important: please remember, you can post the same video more than once. In the beginning, you may only have 3–4 reels to post. Don’t worry, your reel library will build over time.

But even if you just have a few to start with, you can share them multiple times. Just share them on different days and times. To you or your team member who’s posting, it’ll feel super repetitive. But we don’t have control over when the social media algorithm drops your reel into someone’s feed.

Not to mention, you have no idea when someone scrolling might decide to view your video. They might see it roll through their feed 4–5 times before they ever decide to stop and watch.

So keep at it! Even if it feels like you’re posting the same stuff over and over again. It’s worth it.

And again, we’ll be continually creating new reels throughout your retainer timeline, so new videos will always be coming.

✅ Pro Tip: Create a weekly “Video Day” where you post one reel every Tuesday or Thursday. That rhythm builds expectation with your audience and keeps content flowing without scrambling each week.

📝 What to Write in the Caption

Keep it short, real, and helpful. Don’t overthink it.

Formula that works:

  • Hook – “Wondering how long a Botox appointment takes?”

  • Value – “Dr. Stevens walks through what to expect, in under 30 seconds.”

  • CTA – “Got questions? Drop them in the comments below or DM us!”

Caption Templates You Can Use:

  • ✅ FAQ Style
    “Patients always ask: [insert question]
    Here’s what Dr. [Name] says.👇
    Want to learn more? Link in bio!”

  • ✅ Meet the Doc
    “If you haven’t met Dr. [Name] yet—here’s a quick hello from your new favorite healthcare provider. 🩺”

  • ✅ Myth Buster
    “Think [service] is painful? Watch this 👇
    Spoiler: It’s easier than you think.”

  • ✅ Seasonal Tip
    “Back-to-school = time to schedule that sports physical. 🏈 Here’s what to know.”

📊 Track What Works (Lightweight Edition)

You don’t need to be a data analyst. Just keep an eye on:

  • Views – Are people watching?

  • Engagement – Are they liking or commenting?

  • Shares/Saves – These are trust signals

After a few posts, you’ll start to see which topics your patients care about most. We’ll take a look at this data with you to help us plan future content.

🧠 Think Repurposing, Not Reinventing

One reel = many uses:

  • Post on social

  • Embed in an FAQ page on your site

  • Link to it in an email

  • Play it in the waiting room (as part of a looping playlist)

  • Add to Google Business Profile for visibility

🔁 T60 Tip: Download your posted reels and upload them natively to each platform. That improves reach vs. just sharing links.

🛠 Quick Checklist: Posting a Reel

✅ Choose a reel from your content folder
✅ Write a short, engaging caption using one of the templates
✅ Upload to your social media platform(s)
✅ Schedule in advance and post automatically using an online social media planner

CHAPTER 2: How to Use Your Videos on the Website

Turn site visitors into patients by placing videos where they build the most trust.

Your website is often the first impression someone gets of your practice. Whether it’s a new patient checking out the doctor, someone researching care options, or a long-time patient wondering if you offer something new—this is your digital front door.

And video? It’s your warm handshake. Your eye contact. Your chance to show—not just tell—what makes your practice different.

When you’re looking at the retainer videos, these are your brand stories. They draw people in and make them feel something about you.

That’s why placing the right videos in the right spots on your website isn’t just “nice to have.” It’s critical.

This chapter will walk you through exactly which videos go where—so your site builds trust, improves SEO, and leads more visitors to book an appointment.

🎯 The Goal of Website Videos

We use website videos primarily to:

  • Build interest in your practice as a whole, care options, as well as products/services

  • Convert website visitors into patients

  • Build trust by seeing and hearing from you and team members

If reels being shared on social media are catching people’s attention, your website videos are helping pull them in and turn them into patients.

🔹 1. The “About Us” Video

Where to Put It:

  • Your homepage (ideally in the top half of the page)

  • The About or Our Story page

  • Your careers/recruiting page (if you have one—it helps establish team culture!)

Why It Matters:
This is often the first video people see. We like to call it the first impression video. It sets the tone. We want viewers to feel like, “I like these people. I trust this place.”

Bonus Tip:
Add a short headline above the video like:
👉 “Meet the Heart Behind Our Practice” or “Our Story in 90 Seconds”

🔹 2. Doctor/Provider Bio Videos

Where to Put Them:

  • On each provider’s bio/profile page

Why It Matters:
Patients choose doctors based on connection, not just credentials. A quick video of the doc introducing themselves, sharing why they practice medicine, or what patients can expect? Huge trust-builder.

What to Do:
If your website has a “Meet the Team” or “Our Providers” section, embed the video right near the doctor’s photo or intro paragraph. Make it feel personal.

🔹 3. Testimonial Videos

Where to Put Them:

  • Put one on your home page (further down the page)

  • Sprinkled throughout your site—especially on service pages that match the story

  • Near online booking or “Request Appointment” buttons to reinforce confidence

Why It Matters:
Patients trust other patients more than your brochure. Video testimonials show real people with real stories—and real results. They see themselves in the patients you feature.

Pro Tip:
Pull a quote from the video and place it next to the video player.
Example:

“I finally found a doctor who really listens.” – Sarah, patient since 2021

🔹 4. Product / Service Videos

Where to Put Them:

  • On pages for specific services or offerings (e.g., Botox, physical therapy, concierge care, supplements)

  • In FAQ or What to Expect sections

  • Linked from emails or blog posts about that product or service

Why It Matters:
Patients often hesitate when they don’t understand a procedure, product, or pricing. A short video explaining how it works—and showing friendly faces—breaks down barriers.

Action Step:
Add the video near the top of the page or under a heading like:
🎥 “Watch how it works” or “See what to expect”

🔹 5. General Tips for Website Video Placement

✅ Always include a clear headline or caption so people know what the video is and why they should watch
✅ Add alt text and transcripts for SEO and accessibility
✅ Don’t autoplay with sound—let visitors click play when they’re ready
✅ Use strong thumbnail images (smiling face, clear branding, eye contact)

And this is important: one of the biggest mistakes people make when posting videos to their website is thinking they can only post it on one page.

Not true!

It’s totally fine to post a video on multiple pages. Ultimately, what you want to do is think about a patient exploring your site. You want to give them a helpful video every step of the way, and you never know when that video might feel relevant to them.

🎯 Quick Wins

Want to check if your videos are working for you?

  • Ask a couple of patients (or team members):
    “If you were visiting our site for the first time, would you know where to click to learn more about us?”

  • Look at your homepage and bio pages—are your best videos visible without scrolling?
    If not, it’s time for a quick update.

CHAPTER 3: Email with Impact

Use your videos to engage, educate, and re-engage patients—right in their inbox.

Email is one of the most effective ways to stay in touch with patients. It’s direct. It’s personal. And when you add video to it? It becomes unforgettable.

This chapter will walk you through how to embed, link, and use your T60 Health videos in everyday emails to improve engagement and inspire action—without tech headaches or marketing overwhelm.

Whether you’re sending a newsletter, appointment reminder, or reactivation campaign, you’ve got video assets that can make those messages more human, more helpful, and more effective.

🎯 What Kind of Emails Should Include Video?

You don’t need to include a video in every email—but when you do, it should support a goal. Here are great opportunities:

✅ New Patient Welcome Series
Include a short welcome from the doctor or a team member.
Best Video Type: Brand Story or “What to Expect” reel
CTA: “Click to meet your care team”

✅ Service Promotion / Awareness
Introduce a service line, for example, chronic care management, aesthetics, or regenerative therapy.
Best Video Type: 1-minute explainer or FAQ reel
CTA: “Watch what it’s like to get [service]”

✅ Patient Education
Break down common concerns or misconceptions.
Best Video Type: Social reel
CTA: “Watch this 30-sec tip before your visit”

✅ Reactivation Campaigns
Encourage patients who haven’t visited in 6+ months to come back.
Best Video Type: Brand Story or seasonal message
CTA: “Don’t forget, it’s flu season. Book an appointment to get vaccinated!”

📥 How to Include Video in an Email (3 Simple Options)

Let’s bust a myth: You can’t embed a playable video directly inside most email clients. But no worries—here’s what you can do (and what works even better):

✅ Option 1: Add a Thumbnail + Link

  • Take a screenshot of the video player or use a thumbnail image

  • Overlay a play button (optional, but improves click-through rates)

  • Link the image to your video on YouTube, your website, or a landing page
    📬 This is the most common and effective way to include video in email

✅ Option 2: Use a GIF Preview

  • Turn a few seconds of your video into a looping GIF

  • Upload the GIF to your email tool

  • Link it to the full video
    Great for short-form social reels. Tools like Canva, Giphy, or Mailchimp make this super easy.

✅ Option 3: Use the Word “Video” in Your Subject Line
This small trick can increase open rates by 19% on average.
Example subject lines:

  • “Video: What to expect during your first appointment”

  • “Watch: How Dr. Patel explains regenerative therapy”

✍️ Email Copy Templates

Need some help writing the emails? Here are a few plug-and-play frameworks:

🔹 New Patient Welcome Email

Subject: Meet your care team
Body:
We’re so glad you chose [Practice Name].
Here’s a quick video from Dr. [Name] to welcome you—and let you know what to expect.
[Video thumbnail linked]
Have questions? Hit reply or call us anytime.

🔹 Service Highlight / Promo Email

Subject: Considering [Service Name]? Watch this.
Body:
Thinking about trying [Botox/chiropractic/massage/weight management]?
Here’s a quick walkthrough from the doctor explaining what it is, how it helps, and what patients love about it.
[Video thumbnail linked]
Ready to book? Just click below or reply with questions.

🔹 Reactivation Email

Subject: Time for an Appointment
Body:
Just a quick check-in from [Practice Name].
Here’s a short video from Dr. [Name] with what’s next for your care.
[Video thumbnail linked]
Click below to book online in seconds.

🛠 Tips to Make It Easy

  • Keep emails short—one message, one video, one clear CTA

  • Use an email tool like Mailchimp, Klaviyo, or Constant Contact to schedule and track clicks

  • Reuse your best-performing reels in multiple emails (don’t assume everyone saw them on social!)

📊 What to Track (Keep It Simple)

  • Open rates – Did the subject line do its job?

  • Click-throughs – Did they watch the video?

  • Replies or bookings – Did they take the next step?

If your video gets high engagement, flag it—it may be a great one to feature on the website or in social again later.

🚀 Quick Wins This Week

  • Add a “Meet the Doc” video to your welcome email

  • Feature a recent reel in your monthly newsletter

  • Run a reactivation email with a warm video message

CHAPTER 4: Promote Services & Product Lines with Video

How to use your content to grow the right areas of your practice—without sounding salesy.

Every private practice has services or products they’d love to grow.

Maybe it’s a new regenerative therapy. Or Botox and aesthetics. Or a set of supplements you genuinely believe in. Or in-house labs or point-of-care testing.

Whatever it is, your T60 videos can help you promote these offerings in a way that builds trust—not just transactions.

This chapter will walk you through how to feature your videos in the places your patients are already looking for help—without feeling pushy.

Because here’s the truth: if you’re offering something valuable, your patients want to know about it. You’re not “selling.” You’re guiding.

🔍 Step 1: Identify the Services You Want to Grow

Start by picking 1–3 focus areas where video can support growth. Good candidates include:

  • High-margin services you want to book more often

  • Products patients ask questions about

  • New offerings patients may not know you provide

  • Services with low awareness but high impact

💡 Example:
“We offer B12 injections—but most patients don’t realize we do.”

🎥 Step 2: Match the Right Video to the Service

You likely already have at least one video that works—either a brand story that touches on your approach, or a social reel that breaks down a specific offering.

Examples:

  • A reel of the doc explaining the benefits of a treatment

  • A testimonial video featuring a patient who tried it

  • A walkthrough showing what the process looks like

🌐 Step 3: Where to Place the Video

This is all about meeting your patients where they are.

✅ On Your Website

  • Service Page: Place the video near the top or under “What to Expect”

  • Booking Page: Add a video testimonial or quick walkthrough

  • Product Page: Feature a short clip explaining how it works or why it’s recommended

🖼 Tip: Add a caption like:
“Watch how we help patients feel better with [Service]”

✅ On Social Media

  • Post reels that show the benefits or demystify the process

  • Use hashtags + location tags to boost discovery

Example caption:
“Not sure what regenerative therapy looks like? Here’s a 30-sec walkthrough.👇”

♻️ Repost top-performing videos every 6–8 weeks—most followers won’t have seen it the first time.

✅ In Email

Perfect for monthly newsletters or standalone announcements.

Subject line ideas:

  • “Now offering: [Service Name]—watch how it works”

  • “Thinking about [Service]? This helps.”

  • “Meet your new favorite treatment”

✅ At the Front Desk or Waiting Room

Loop a few videos on a monitor or iPad:

  • Promotes services passively while they wait

  • Encourages patients to ask questions or book before they leave

✅ On Your Google Business Profile

Yes—you can upload videos there, and it helps with visibility.

Just go to your profile, click “Add Photo,” and choose “Video.”
Think of this as another chance for potential patients to connect with your story before they even reach your site.

📊 Step 4: Track Results (Even Informally)

You don’t need a marketing dashboard to know what’s working. Just ask:

  • Are patients asking more about the service?

  • Are bookings or sales increasing?

  • Are patients referencing “I saw your video…”?

Even one comment like that means your content is doing its job.

‼️ Pro Tip:
Consider putting a question on your intake form:
“How did you find out we offer [service/product]?”

🚀 Quick Wins

  • Add your best-performing product or service video to the related page on your website

  • Schedule 2–3 reels promoting it across social media this month

  • Use a short video in your next patient newsletter with a simple CTA: “Click to learn more”

CHAPTER 5: Measuring What Matters

How to track the success of your videos—without needing a marketing degree.

You don’t need to be a digital marketer to understand if your videos are doing their job. You just need to know what to look for—and what “good” looks like for a private practice like yours.

This chapter will show you how to measure the effectiveness of your T60 videos in a way that’s simple, meaningful, and doable—whether you’re tracking website performance, social media reach, or email clicks.

We’ll also give you a few tips on how to report results back to the doc (or to us!) so you know the investment is paying off.

🎯 First, Define What Success Looks Like

Success depends on where you used the video and what the goal was:

  • Build awareness

  • Drive traffic

  • Get more bookings

  • Retain more patients

  • Educate people better

📣 Remember: One video won’t do it all. But when they’re deployed across your digital presence, they work together to build momentum.

📊 Key Metrics (and Where to Find Them)

✅ Website Video Metrics

Use Google Analytics (or your website platform’s built-in tools):

  • Time on Page: Are people staying longer on pages with video?

  • Bounce Rate: Are they engaging more before leaving?

  • Clicks: Are they clicking CTAs after watching?

🚨 Pro Tip: If you don’t have Google Analytics set up, ask your web developer or hosting provider. It’s free and gives you a ton of insight. There are also simpler, paid tools available.

✅ Social Media Video Metrics

Use Meta Business Suite, YouTube Studio, or your platform’s analytics:

  • Views – Total number of people who watched

  • 3-Second / 15-Second Views – Did they stick around?

  • Shares & Comments – Are they engaging with it?

  • Follower Growth – Is your reach expanding?

🔁 Reminder: Reels take time to gain traction—watch trends over 7–14 days, not just 1–2.

✅ Email Video Metrics

Check your email platform (Mailchimp, Constant Contact, etc.):

  • Open Rate – Did the subject line work?

  • Click-Through Rate – Did they watch the video?

  • Replies / Bookings – Did they take action?

📋 Reporting Back to T60 and the Doc

Here’s a simple format you can use once a month or quarter:

Subject: Video Performance Highlights – [Month]
Body:

  • “We posted [number] videos this month across [platforms].”

  • “The best-performing reel got 2,100 views and 23 shares.”

  • “Time on the Botox page increased 15% after embedding our explainer video.”

  • “Two patients clicked to book after watching the testimonial in our newsletter.”

💬 Bonus points if you include a patient quote or forwarded email reply. That’s gold.

🚀 Quick Wins

  • Log into Meta Business Suite—see which reel got the most views last month

  • Use Google Analytics to check which pages have the longest time-on-page

  • Note one video “success story” and email it to your doc or T60 contact

CHAPTER 6: Planning Your Next Round of Content

How to keep telling your story—and turn real moments into future videos.

By now, you’ve launched your first videos. They’re on your site. They’re showing up in social feeds. They’re in inboxes, building trust and prompting action.

But the real power of video marketing? It’s not just in a one-time launch.

It’s in momentum.

This final chapter is about helping you plan ahead so you can keep your content fresh, patient-centered, and impactful—without scrambling last minute.

These are all things you can do to help us create better video content for you!

🧠 Step 1: Listen for Content Clues

Every day, your patients are handing you content ideas.

Listen for:

  • Common questions or concerns

  • Misconceptions you find yourself correcting

  • Feel-good moments in the office

  • Comments like: “I wish more people knew that…” or “That would make a great video!”

Start a simple note in your EHR or front desk notebook:
📝 “Good video idea: patients keep asking about ___.”

Or, keep a running list of video ideas somewhere every team member can contribute to.

🔄 Step 2: Review Your Current Library

Go back to the videos you’ve already received from T60 and ask:

  • What’s working well? (Social engagement, site traffic, patient comments)

  • What stories haven’t been told yet? (New staff, procedures, patient types)

  • Are there repeat questions you haven’t addressed yet?

  • Is there a previous video that needs updating?

You don’t need to reinvent the wheel. Keep doing what works.

🎯 Step 3: Choose Your Next Video Focus

Depending on your retainer level, you’ll have additional video shoots coming up. Private practice goals are always evolving. When they do, we should be creating videos to support them.

Here’s a quick guide for what to focus on next:

  • Growing a service → shoot an explainer, process walkthrough, or patient success story

  • New doc or team member → create a “Meet the Doc” reel

  • Educating patients → address common myths or FAQs with short videos

  • Building trust → collect and share more testimonials

📅 Step 4: Use the Quarterly Planning Grid

Use this simple format to map out future video ideas. (We’ll include this as a downloadable template in your bonus resources.)

Each quarter, list:

  • 1–2 services you want to grow

  • 1–2 stories you want to tell

  • 1–2 FAQs or misconceptions to address

You don’t need to fill it all out at once. Just keep it active.

🤝 Step 5: Collaborate with T60 Health

We’re here to help you evolve your story. When you have a few content ideas, bring them to your next strategy call or email your T60 contact.

We’ll help you:

  • Prioritize the most impactful ideas

  • Shape stories patients will actually watch

  • Make your next video shoot even smoother

💡 Pro Tip: We love it when staff share what they’re hearing from patients. That real-world insight leads to the best stories.

🚀 Quick Wins

  • Start a running list of “video-worthy” questions or stories from patients

  • Rewatch one of your current videos—what could you build off of next?

  • Talk with your T60 team before your next shoot about what’s working and what’s next

🎉 YOU MADE IT! 👏

You now have a full system for using video to Connect, Attract, Retain, and Engage—the CARE system in action.

Your practice doesn’t need to guess anymore.
You have the stories. You have the strategy.
And now, you have the playbook.

Let’s keep telling your story—and helping more patients find the care they deserve.

BONUS SECTION: Tools to Help You Launch and Lead

Checklists, templates, and planners to make rollout easy for your team.

You’ve got the videos.
You’ve got the playbook.
Now here’s everything else you need to take action with confidence.

These tools are designed for the person implementing the strategy—whether that’s you, someone on your team, or the new hire you train next month. Keep them handy, revisit them often, and don’t be afraid to make them your own.

✅ 1. Website Video Placement Checklist

Homepage

  • About Us video near the top

  • Short caption above the video (e.g. “Meet our team in 90 seconds”)

  • CTA below video (e.g. “Book your first visit”)

About Page

  • About Us or mission story video embedded

  • Practice values mentioned in text nearby

Provider Bios

  • “Meet the Doc” video on each profile

  • Optional: pull quote or fun fact to pair with video

Product/Services Pages

  • Relevant explainer or patient story video

  • Headline introducing the video (e.g. “What to Expect with [Service]”)

  • CTA or link to schedule/learn more

📲 2. Monthly Social Media Planner

🗂 Save your content in folders by topic or provider to make reuse a breeze.

✍️ 3. Social Media Caption Templates

(Also found in Chapter 2, repeated here for convenience)

✅ FAQ Style
“Patients always ask: [insert question]
Here’s what Dr. [Name] says.👇
Want to learn more? Link in bio!”

✅ Meet the Doc
“If you haven’t met Dr. [Name] yet—here’s a quick hello from your new favorite healthcare provider. 🩺”

✅ Myth Buster
“Think [service] is painful? Watch this 👇
Spoiler: It’s easier than you think.”

✅ Seasonal Tip
“Back-to-school = time to schedule that sports physical. 🏈 Here’s what to know.”

📩 4. Plug-and-Play Email Templates

🟦 1. New Patient Welcome Email

Subject Line: 🎥 Meet your care team
Body:
Hi [First Name],
We’re so glad you chose [Practice Name]!
To help you feel more comfortable before your first visit, here’s a quick video from Dr. [Name]—sharing a bit about what we do and how we care for patients like you.
[Insert video thumbnail with play button, linked to video]
Got questions? Just reply to this email or call us—we’re here to help.
Looking forward to seeing you soon,
—The [Practice Name] Team

🟦 2. Service Highlight Email

Subject Line: Thinking about [Service Name]? Watch this first.
Body:
Hi [First Name],
Curious about [Service Name]? We made a quick video to walk you through it—what it is, who it’s for, and why patients love it.
[Insert video thumbnail with play button, linked to video]
If you’ve been considering [Service], this is a great way to see what it’s really like.
Got questions? Just hit reply or book online anytime.
—[Practice Name]

🟦 3. Reactivation Email

Subject Line: We haven’t seen you in a while
Body:
Hi [First Name],
It’s been a bit since your last visit—and we just wanted to check in.
Here’s a short message from Dr. [Name] sharing what’s new around the office and how we’re making care even easier.
[Insert video thumbnail with play button, linked to video]
You’re due for a checkup. If you have questions, now’s a great time to reconnect.
We’re here to help.
—Your friends at [Practice Name]

🟦 4. Seasonal Email

Subject Line: Is your family ready for [season/event]?
Body:
Hey [First Name],
[Fall/Flu Season/Back-to-School] is coming up fast—so here’s a 30-second tip from Dr. [Name] on what to do now to stay ahead.
[Insert reel thumbnail with play button, linked to video]
Need to schedule something? We’ve got you.
Click below or give us a call!
[Practice Phone Number or Booking Link]

👋 Final Note from T60 Health

We built this guide so you’d never feel lost after the cameras stop rolling.

Whether you’re handling marketing solo, passing it to a teammate, or just checking in once a month—we’ve got your back.

And if you ever hit a wall, just reach out. We’re here to help you tell stories that move people.

Because the more patients who see you, the more who can benefit from your care.

Let’s keep telling your story.


—Tony Gnau & the T60 Health Team