How to Attract and Retain Private Practice Patients in 2026
No gimmicks. Just a proven marketing system to fill your schedule with the right type of patients.
Trusted by big healthcare brands like Walgreens, CommonSpirit Health, & Kerlan Jobe Orthopaedic Clinic.
WATCH THE VIDEO: our founder and chief storytelling officer, Tony Gnau, shows you exactly how to attract and retain more patients.
How do I grow my private practice in Q1 2026?
You're already an amazing doctor or dentist, now let’s make sure more people know it.
You need a marketing system to:
increase patient volume
retain patients and enhance care experience
How do I attract and retain patients?
Use strategic, video-first marketing designed for healthcare providers that helps you:
stand out
build credibility
earn trust
… without adding more to your plate.
What if marketing didn’t feel like one more thing you “should” be doing?
Running a private practice is already a full-time job (plus nights and weekends, if we’re honest).
And then someone says, “You should really be doing more marketing.”
Great. Just what you need… another should.
But here’s the thing: what if private practice marketing actually meant:
✅ Peace of mind about patient volume
🕒 More time for what really matters
❤️ Fulfillment without the burnout
We help private practice doctors grow their business using strategic video that feels easy, looks polished… and actually works.
of people look for visual content
before picking a provider
Courtesy: Aha Media Group
The CARE Video System
The video-first strategy that’s completely different from marketing you’ve tried in the past.
Connect
It starts with a quick, 30-minute discovery session that helps us build the right video plan… no prep required on your part.
Attract
We plan and shoot videos at your practice that connect with patients, position you as a trusted provider, and encourage your audience to book.
Retain
It’s easier to retain and educate existing patients, so we create videos to keep your patients informed, connected, and loyal.
Engage
We coach your team on where to share the videos. Then, we review the data from those platforms to guide the next round of videos.
Practices using the CARE Video System can expect:
stronger patient loyalty
better online engagement
more appointment requests
…within the first few months.
Why should you go with a video-first approach?
It’s what your patients want.
78% of people prefer learning about a product or service by watching video
83% of people would like to see more videos from brands
Courtesy: Wyzowl’s State of Video Marketing 2025 survey
Ugh, this sounds like a lot of work.
Heard… but guess what?
It isn’t.
Watch this video for a behind-the-scenes look at the process and how it fits into your already busy schedule.
Watch the video to SEE our process.
This isn’t about being Insta-famous.
It’s about being seen… and trusted.
The truth? Most of your future patients already checked you out online.
They Googled your name.
They skimmed your website.
They peeked at your reviews.
And if your online presence felt cold, confusing, or out of date? They moved on.
Well-crafted video changes that.
It makes your practice feel personal. Real. Trustworthy.
It gives patients a glimpse of who you are… before they ever book an appointment.
Video doesn’t just look better. It performs better.
Courtesy: WebFX
Your Strategic Video Content (and why it matters)
Welcome videos that turn clicks into calls.
Doctor profiles that help patients feel like they already know you.
FAQ videos that cut confusion and boost treatment acceptance.
Patient stories (HIPAA-safe!) that build trust faster than any brochure.
Short-form social content that actually gets watched.
All done-for-you.
All HIPAA-compliant.
All built to fit the time you don’t have.
Experience & Quality Matters
No rookies here. You’re hiring pros who’ve been telling big brand healthcare stories for two decades. The following are some private practice examples.
VIDEO: the more patients feel like they know you, the more likely they are to choose you.
VIDEO: social media vertical videos (reels) are a great way build trust and extend your care outside the practice’s walls.
Our marketing strategies have been featured by:
Doctors say…
I don’t like being on camera.
Marketing feels gross.
I’m worried about ROI.
I just don’t get marketing.
I don’t have the time or budget.
If you’ve ever said anything like that, you need to watch this YouTube series.
A No-Stress Marketing Process Built for Busy Doctors
“T60 made the entire process very simple. We had a couple of bullets we wanted to cover, but they handled the rest and brought their own perspective. I know we will use T60 again and again.”
What’s your growth mindset?
If you’re not sure whether marketing is worth the investment for your private practice, use this ROI calculator to find out!
*None of the figures entered below will be stored or shared.
Remember, marketing can help with acquiring new patients and increasing lifetime value, so play with both numbers above.
Want to know how the calculator works? Find out here.
You didn’t go to medical or dental school to become a marketer. That’s our job.
You’ve stayed late, stressed over your online presence, and wondered if the right patients are passing you by.
You shouldn’t have to keep choosing between patient care and practice growth.
You’ve worked too hard to feel invisible.
There’s a better way… one that protects your time, honors your expertise, and finally helps your practice show up the way it deserves.
This is what private practice marketing should be.
- Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health, the healthcare video specialists.
A 3x Emmy Award–winning journalist and 18-time Telly Award winner, Tony has spent more than 20 years helping healthcare organizations use strategic, human-centered video to build trust, simplify complex care topics, and meaningfully connect with patients.
He is the author of the Amazon #1 Bestseller “Lights, Camera, Impact,” and a sought-after speaker at leading industry events including Content Marketing World, MarketingProfs B2B Forum, and HIMSS.